It is good to understand the psychology of logo design before starting to design one; the basic design principles are often neglected while designing the logo. Logo conveys more and is not just a picture; through logo you can explain your business motto and communicate what your business is doing to your audience, the psychological factors is what influence your audience and creates interest to learn more about your business. Your logo designer will help communicate your brand's value using the visual strings; design as such involves everything starting from pattern recognition. Repeated exposure to patterns strategically encourages customers to know more about the product or services. Brand psychology and behavioural study is essential when designing a logo, learn more about Subraa, logo designer in Singapore with vast experience in designing logo for 500+ clients.